新国标开始实施，7月1日之前，允许旧版的认证标识继续使用。从7月1日起，国内生产的所有有机产品将统一使用国家认监委认可的新标志。新标志包含有机认证标志、有机编码、认证机构名称或标志。消费者可以登录网站“中国食品农产品认证系统”，输入有机码一辨真伪。根据这串数字，监管部门还能查到这个产品从产地到最终零售商的整个环节。
新版实施规则对产品的生产、认证、监管更加严格。比如产品中不能检出任何禁用物质；销售产品需使用销售证并建立“一品一码”追溯体系；销售场所对有机产品不能进行二次分装、加贴标识等。一些容易产生问题的产品如蜂产品，这次也被排除在有机产品之外。另外，对因各种问题而被撤销认证证书的企业，任何认证机构在1年至5年内不得再次受理其有机产品认证申请。
所有已经通过有机认证的企业将重新审核认证，并将逐一发放新的有机标志，新旧规则的过渡期7月1日终结。这些证书到期后，有业内人士预计，到时只有2/3的企业能重新获得认证资格得以生存下来，而另外1/3的企业则会因“有机新国标”的出台而直接被淘汰出局。
新国标认证成本提高，有机农业随着要求的提高，企业的前期投入要求更高，加上短期又难以盈利，经营不下去的企业比比皆是，在这一轮洗牌中，优胜劣汰不可避免。
新国标”又孕育了新的机会，
在新规则中，对于生产过程和认证过程都有了更严格的要求，虽然认证成本上升了，但市场秩序更稳定，市场竞争更公平，一批不符合规定的企业会被淘汰，对于规范的企业当然是利大于弊。有机新国标能给企业发展带来新的契机。重新认证后，有机产品市场必然会有些调整。对于一些想投机的企业，这或许会是一次颠覆性的调整，但对于一些合格的高质量企业，这次调整会让他们在市场上拥有更大的竞争力。
国际有机农业运动联盟(IFOAM)主席安德鲁·卢认为：“中国有机产品的新规是‘世界上最严的标准’，甚至已让一些曾经试图进入中国的外企望而却步。”新国标很严格，这个产业步入集体阵痛期，一些已经通过认证却面临到期的企业，在新国标出来后决定退出了，成本担负不起，有机新国标的出台不仅是有机产品生产企业和经销商的一道紧箍咒，对有机认证机构而言也是一场考验。
从7月1日起，所有有机产品都将强制使用新版有机产品标志。也就是说，有机产品都将统一换上带有随机认证码的新标志，就像我们的身份证，只要登录相关网站，输入认证码，便可验明有机产品的正身。而在过去，有机产品外包装上只有认证标志和认证机构标志或名称，缺乏有效的防伪技术，可以随意被超量印刷、使用，真假无从鉴别。
新国标中，有机产品的新标志增加了认证码，采用17位随机数字排列，每一个产品外包装上都有一个自己的有机码。有机标志下发数量的多少由认证机构根据申请企业生产规模进行核算，且所有下发的有机码需由专门指定人员上传到国家认监委“食品农产品认证信息系统”进行统一备案管理。这样也便于消费者识别。
有机产业即便集体进入阵痛期，前景却依然可期，也并未延缓民营资本对这一领域的垂青。2010年全球有机农业销售额达到591亿美元，而我国仅为16亿美元，销售额仅占全球的2.7%。业界人士指出，有机农业属于新兴的朝阳产业，拥有广阔的发展前景和消费市场，而目前中国的有机农业正处于起步阶段，特别需要龙头企业的带动。
食品安全事件一再刺激社会神经，公众希望找到安全、健康、可信赖的食品及其加工制品，刺激着众多资本纷纷将目光集中到有机农业。
全球有机食品市场以年均20%至30%的速度增长，我国国内对有机食品的需求也呈上升趋势，预计到2015年，中国有机农产品市场规模将达约500亿元。 汇源集团、正泰集团、联想控股等也已开始种植有机蔬菜。2011年正泰集团董事长南存辉在安吉县九亩村投资，打造一个纯自然的生态农业基地，该基地还提出做中国无农药、无化肥的原生态无机农业可延续性生长引领者的口号。VC(风险投资商)在农业上的投资呈现逐渐递增趋势。
2011年前三季度，VC投资我国现代农业的投资金额共计4.44亿美元，是2010年全年的近4倍“众多资本进入这一领域，表明有机农业的未来前景广阔。但是，寻找到可盈利的持续发展之路，才是目前最迫切需要解决的问题。
有机食品供应高端消费市场，因此利润率较高，投资回报率高，有望成为下一个朝阳产业。
有机产品将大浪淘沙 有机企业面临洗牌
Organic products will be mighty wave crashing on a sandy shore organic enterprises face reshuffle
Organic agriculture - agriculture", are currently facing a severe test. CNCA revised" Organi Product Certification Implementation Rules" the beginning of the March 1st, on one hand, social capital on this field look at fiercely as a tiger does, have capital tentacles in the field. On the other hand, the enterprises are facing problems such as sales, logistics, certification. As soon as possible to open the market, is the enterprise urgent needs to solve the problem.
Organic products will be mighty wave crashing on a sandy shore organic enterprises face reshuffle
Organic agriculture - agriculture", are currently facing a severe test. CNCA revised" Organic Product Certification Implementation Rules" the beginning of the March 1st, on one hand, social capital on this field look at fiercely as a tiger does, have capital tentacles in the field. On the other hand, the enterprises are facing problems such as sales, logistics, certification. As soon as possible to open the market, is the enterprise urgent needs to solve the problem.
New GB started, before July 1st, allowing the old version of the certification mark to use. From July 1st onwards, the domestic production of all organic products will use a unified national certification and Accreditation of new logo. The new logo contains organic certification, organic coding, certification authority name or logo. Consumer can log onto a website" Chinese food and agricultural products certification system", enter the organic codes to identify the authenticity. According to this string figures, regulators can check to the product from production to final retailers throughout the session.
New rules for the implementation of the production, certification, increased regulation. Such products can not be detected in any banned substances; sales of products need to use the sale and the establishment of" a product a code" traceability system; sales places on the organic product can not be performed two packaging, label etc.. Some problems easily occur in the products such as bee product, this also excluded from organic products. In addition, due to the various problems and revocation of certification of the enterprise, any authentication mechanism in the 1years to 5 years shall not accept its application for the certification of organic products.
All have organic certification through the enterprise will review certification, and one by one the issuance of new organic signs, old and new rules of transition period ended in July 1st. These certificate expires, the industry is expected, when only the 2/3enterprises to obtain certification to survive, and the other 1/3enterprises will because of " organic new GB" come on stage and was eliminated.
The new national standard certification costs, organic agriculture with the requirements to improve the enterprise's initial investment, higher requirements, coupled with short and difficult to profit, operating on enterprises meet the eye everywhere, in this round of reshuffle, the survival of the fittest is inevitable.
New GB" bred the new opportunities,
Under the new rules, the production process and certification process has more stringent requirements, although the certification cost rising, but the order in the market is more stable, more fair market competition, a number of non-compliant enterprises will be eliminated, to standardize the enterprise of course is benefit is more than fraud. Organic new GB to bring new opportunity of enterprise development. Re certification, organic products market will inevitably some adjustment. For people who want to venture enterprises, this may be a subversive adjustment, but for some qualified high quality enterprise, this adjustment will allow them on the market have greater competitiveness.
International Federation of Organic Agriculture Movements ( IFOAM ) chairman Andrew Lou said:" China organic product rules are ' world's most stringent standards ', and even has some tried to enter Chinese foreign and step back." The new national standard is very strict, this industry into the collective labor pains period, some have passed the certification are due to the enterprise, in the new national standard after it decided to quit, cost can not afford, organic the new national standard of not only organic products manufacturers and dealers an inhibition of organic certification body, is also a test.
From July 1st onwards, all organic products will force the use of new organic products mark. That is to say, organic products will be unified change with random authentication code of the new logo, just like our identity card, as long as the log related website, enter verification code, can identify the organic product identity. In the past, organic product packaging only mark and certification logo or name, the lack of effective anti-counterfeiting technology, can be used in printing, and excess, and differential.
The new national standard of organic products, new markers of increased authentication code, using17 random numbers are arranged, each a product packaging has its own organic code. Organic signs of quantity by the certification body according to the application of the production scale of enterprises accounting, and all the organic code issued by specially designated personnel to CNCA" food agricultural products certification information system " unified filing management. It is also convenient for consumers to identify.
The organic industry even collective into labor pains period, prospects are still available, also did not delay the private capital to this area. In 2010 the global organic agricultural sales of US $59100000000, and our country is only $1600000000, only2.7% of total global sales. Industry pointed out, organic agriculture is a new sunrise industry, has broad prospects for development and consumer market, and the organic agriculture in China is still at the starting stage, the special needs of bibcock enterprise drive.
Food safety incident repeated stimulation of social neuroscience, public safety, health, hoping to find a reliable food and its processing products, stimulation of numerous capital have focused on organic agriculture.
The global market for organic food at an average annual rate of 20% to 30% of the speed of growth, domestic demand for organic food is also on the rise, it is expected that in 2015, Chinese organic agricultural products market size will reach about 50000000000 yuan. Huiyuan Group, CHINT group, Lenovo holdings also has begun to grow organic vegetables. In 2011, CHINT Group Chairman Nan Cunhui in Anji County, nine Mu village investment, create a natural ecological agriculture base, the base also make China no pesticides, no chemical fertilizers inorganic agriculture ecological continuity growth leader slogan. VC ( VCS ) in agriculture investment gradually increasing tendency.
The first three quarters of 2011, the VC investment of China s modern agricultural investment amount to a total of $444000000, is the year 2010nearly 4 times as many" capital entering the field, indicating that organic farming in the future prospects. However, to find profitable : the road of sustainable development, is the most urgent problem.
Organic food supply of high-end consumer market, therefore the higher the rate of profit, investment return rate is high, is expected to become the next sunrise industry.
Organic products will be mighty wave crashing on a sandy shore organic enterprises face reshuffle
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New GB started, before July 1st, allowing the old version of the certification mark to use. From July 1st onwards, the domestic production of all organic products will use a unified national certification and Accreditation of new logo. The new logo contains organic certification, organic coding, certification authority name or logo. Consumer can log onto a website" Chinese food and agricultural products certification system", enter the organic codes to identify the authenticity. According to this string figures, regulators can check to the product from production to final retailers throughout the session.
New rules for the implementation of the production, certification, increased regulation. Such products can not be detected in any banned substances; sales of products need to use the sale and the establishment of" a product a code" traceability system; sales places on the organic product can not be performed two packaging, label etc.. Some problems easily occur in the products such as bee product, this also excluded from organic products. In addition, due to the various problems and revocation of certification of the enterprise, any authentication mechanism in the 1years to 5 years shall not accept its application for the certification of organic products.
All have organic certification through the enterprise will review certification, and one by one the issuance of new organic signs, old and new rules of transition period ended in July 1st. These certificate expires, the industry is expected, when only the 2/3enterprises to obtain certification to survive, and the other 1/3enterprises will because of " organic new GB" come on stage and was eliminated.
The new national standard certification costs, organic agriculture with the requirements to improve the enterprise's initial investment, higher requirements, coupled with short and difficult to profit, operating on enterprises meet the eye everywhere, in this round of reshuffle, the survival of the fittest is inevitable.
New GB" bred the new opportunities,
Under the new rules, the production process and certification process has more stringent requirements, although the certification cost rising, but the order in the market is more stable, more fair market competition, a number of non-compliant enterprises will be eliminated, to standardize the enterprise of course is benefit is more than fraud. Organic new GB to bring new opportunity of enterprise development. Re certification, organic products market will inevitably some adjustment. For people who want to venture enterprises, this may be a subversive adjustment, but for some qualified high quality enterprise, this adjustment will allow them on the market have greater competitiveness.
International Federation of Organic Agriculture Movements ( IFOAM ) chairman Andrew Lou said:" China organic product rules are ' world's most stringent standards ', and even has some tried to enter Chinese foreign and step back." The new national standard is very strict, this industry into the collective labor pains period, some have passed the certification are due to the enterprise, in the new national standard after it decided to quit, cost can not afford, organic the new national standard of not only organic products manufacturers and dealers an inhibition of organic certification body, is also a test.
From July 1st onwards, all organic products will force the use of new organic products mark. That is to say, organic products will be unified change with random authentication code of the new logo, just like our identity card, as long as the log related website, enter verification code, can identify the organic product identity. In the past, organic product packaging only mark and certification logo or name, the lack of effective anti-counterfeiting technology, can be used in printing, and excess, and differential.
The new national standard of organic products, new markers of increased authentication code, using17 random numbers are arranged, each a product packaging has its own organic code. Organic signs of quantity by the certification body according to the application of the production scale of enterprises accounting, and all the organic code issued by specially designated personnel to CNCA" food agricultural products certification information system " unified filing management. It is also convenient for consumers to identify.
The organic industry even collective into labor pains period, prospects are still available, also did not delay the private capital to this area. In 2010 the global organic agricultural sales of US $59100000000, and our country is only $1600000000, only2.7% of total global sales. Industry pointed out, organic agriculture is a new sunrise industry, has broad prospects for development and consumer market, and the organic agriculture in China is still at the starting stage, the special needs of bibcock enterprise drive.
Food safety incident repeated stimulation of social neuroscience, public safety, health, hoping to find a reliable food and its processing products, stimulation of numerous capital have focused on organic agriculture.
The global market for organic food at an average annual rate of 20% to 30% of the speed of growth, domestic demand for organic food is also on the rise, it is expected that in 2015, Chinese organic agricultural products market size will reach about 50000000000 yuan. Huiyuan Group, CHINT group, Lenovo holdings also has begun to grow organic vegetables. In 2011, CHINT Group Chairman Nan Cunhui in Anji County, nine Mu village investment, create a natural ecological agriculture base, the base also make China no pesticides, no chemical fertilizers inorganic agriculture ecological continuity growth leader slogan. VC ( VCS ) in agriculture investment gradually increasing tendency.
The first three quarters of 2011, the VC investment of China s modern agricultural investment amount to a total of $444000000, is the year 2010nearly 4 times as many" capital entering the field, indicating that organic farming in the future prospects. However, to find profitable : the road of sustainable development, is the most urgent problem.
Organic food supply of high-end consumer market, therefore the higher the rate of profit, investment return rate is high, is expected to become the next sunrise industry.
Organic products will be mighty wave crashing on a sandy shore organic enterprises face reshuffle
